E HAYES & SONS | INVERCARGILL, NEW ZEALAND
A retail business. A destination. A legacy. A story still being written.
Few clients demonstrate the breadth of Yellow Pencil's approach more completely than E Hayes & Sons. Over many years we've worked across every aspect of this iconic New Zealand business - from retail marketing, advertising and brand strategy to destination tourism, heritage interpretation, merchandise development and community engagement. Together these projects form a connected ecosystem, each strengthening the others while remaining true to one enduring purpose: building a brand that will continue to matter for generations to come. | 
