E HAYES | THE BURT MUNRO LEGACY COLLECTION™

When Burt Munro entrusted his record-breaking 1920 Indian motorcycle to the care of the Hayes family in 1977, it began a journey which would eventually build into a remarkable collection honouring one of New Zealand's most significant motor-racing legacies.

Yellow Pencil has worked alongside E Hayes & Sons to develop the identity, interpretation and ongoing promotion of the Burt Munro Legacy Collection™ respecting its unique authenticity while helping to share Burt's extraordinary story with visitors from around the world.

E HAYES | FOUNDATION SPONSORS OF THE BURT MUNRO CHALLENGE 

The annual Burt Munro Challenge has evolved into the Southern Hemisphere’s largest motorcycle rally, drawing thousands of riders and visitors from across New Zealand and around the world to honour one of motorcycling’s greatest pioneers.

As Foundation Sponsors, E Hayes & Sons has played a pivotal role in helping shape that story.

For Yellow Pencil, our role has been to help transform that sponsorship into something far more enduring than event branding.

Our ongoing strategic marketing and creative support has strengthened the store’s position as the authentic Home of Burt Munro, ensuring every campaign, event and visitor experience reinforces the unique connection between Burt’s legacy and the place he entrusted to preserve it.