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Welcome to our May 2012 newsletter - aimed at giving you a small glimpse into what just one of our clients is doing with Yellow Pencil to sharpen their brand right now. We've chosen to feature one client or project per month that we think is exciting, creative, inspirational or just simply interesting and we hope you do too.



Professional landscaping has a lot of obvious parallels with building a brand. It should be done right by people who know what they are doing. It also needs to be cared for and nurtured year after year.

Without giving a landscape solution the attention it deserves, it'll shrivel and die over time becoming a tangled jungle of weeds or a dry and barren wasteland devoid of personality and life.

Worse still, your neighbour's property will start to look better!

GOOM LANDSCAPES specialises in creative, innovative and practical landscape architectural design, construction and planting and clearly understands the value in nurturing a strong brand over time.

The company has grown over 30 years into one of the country's leading architectural landscape companies, undertaking a wide variety of residential and rural property projects as well as specialising in the landscape design of land development/subdivisions and commercial properties; working on a number of high-profile projects around the South Island and further afield.

In October 2007 the company underwent a major re-branding programme, facilitated by Yellow Pencil, to present a new identity to the marketplace which would build on the reputation they had gained and establish a strong, co-ordinated brand direction that was capable of sustaining future growth.

Today, Goom Landscapes offers commercial and residential clients alike, a complete service covering every aspect from design and architecture through to construction, planting and on-going maintenance - including returning properties damaged in the Christchurch earthquakes to a pristine condition.

Their brand philosophy is simple : To create outstanding landscapes that work

It's a principle that the entire Goom Landscapes team is committed to on every level - from creation to implementation, developing practical landscape solutions that exceed creative expectations.

To ensure the continued healthy growth of their brand, Yellow Pencil is happy to provide a regular supply of compost.

www.goomlandscapes.co.nz


  

Sharp thinking

If you want a clearer picture of how brand and advertising etc applies to your business, DRAG YOURSELF DOWN TO YOUR LOCAL SUPERMARKET and spend some quality time watching what's really going on. 

Without the support of fast-talking sales staff, products are sitting on a shelf competing for immediate attention face-to-face with the consumer in a split second purchasing decision - with their competitors doing exactly the same thing  RIGHT BESIDE THEM!

That's brand, advertising, marketing, public relations, packaging design, product design, store layout, sales psychology and customer loyalty in action - ALL AT THE SAME TIME!

Those brands that have invested in spending time, energy and money in doing it right are the ones you see on the shelves at eye level and in the shopping trolleys.

The ones who haven't simply won't be there next week.

You've been sent this email newsletter either as a valued client, supplier or business partner of Yellow Pencil or because you subscribed online. As a responsible business, we respect your privacy so if you would sooner not receive further monthly updates, please remove your address using the UNSUBSCRIBE button below. (We won't be offended.)

Yellow Pencil Limited Unit 6 41 Sir William Pickering Drive, Burnside Christchurch. Ph 03 357 0187  www.yellowpencil.co.nz

 

 

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