Our most uplifting projects

Brand is built on emotion, value and pride - and if ever there was an organisation that typifies all of those attributes and more, it's the Canterbury West Coast Air Rescue Trust. Since 1989, the Trust has administered a professional air rescue and air ambulance service supported by highly trained paramedics, rescue teams and ground crew for the treatment and recovery of people needing urgent medical care and attention.

Since that time thousands of people throughout Canterbury and the West Coast have been sucessfully flown from accident sites and hospitals to critical care facilities by three rescue services : The Westpac Rescue Helicopter, the Solid Energy Rescue Helicopter (based in Greymouth) and the New Zealand Flying Doctor Service.

Like so many other worthwhile charities, it's hard to believe that in a modern, industrialised society where the safety of it's citizens is of paramount concern, that such an important service as this still has to rely on the bulk of it's funding to come from business sponsorships and community support.

We're happy and extremely proud to have been one of those businesses for the past decade.

As a major sponsor of the Canterbury West Coast Air Rescue Trust, Yellow Pencil provides our skills and services to sharpen all of the Trust's marketing, communication, promotional, educational and fundraising activities and create a professional brand strategy that not only works hard for the Trust, but also provides a leverage platform for other sponsors.

This year we also are proud to have been involved in creating the Trust's major fundraising direct mail appeal which raised a staggering $480,000 !

Yellow Pencil manage the Trust's website at www.airrescue.co.nz and write and produce the Trust's magazine 'Airwaves' (right) which is now up to Issue 12.

After all, for a team that watches over us 24 hours a day, 7 days a week, 365 days a year - it's the least we can do !

BTW - Summer is a VERY busy period for the air rescue services. Have a great holiday - but let's be careful out there !