Sport connects with the public like nothing else, driven by a passion and loyalty supported by a team’s own brand culture.
In 2008 the ANZ Championship arrived on the international sports scene, pitting the best elite netball teams from both sides of the Tasman against each other.
New Zealand’s Southern Steel turned to Yellow Pencil to help build a strong brand identity and culture which would lead the way into subsequent seasons by engaging with it’s loyal fan base.
In 2017 the competition evolved into the new ANZ Premiership and today Yellow Pencil continues to work alongside the Steel’s own Marketing and Communications team to develop and deliver key strategies and brand messages which strengthen that culture within the team and engage with sponsors and fans.
Yellow Pencil is a proud sponsor. The Steel is Our Team.
© Yellow Pencil I Ascot Park Hotel Southern Steel