Welcome to our August 2012 newsletter - aimed at giving you a glimpse into what just one of our clients is doing with Yellow Pencil to sharpen their brand right now. We've chosen to feature one client or project that we think is exciting, creative, inspirational or just simply interesting and we hope you do too.
The importance of Colour to your Brand There are many individual aspects that are important in reflecting a brand's values through a logo or brand identity and one of the MOST important is the colour. Marketing studies have shown that consumers are acutely aware of whether a brand and its logo colour actually 'connect' and that a product's colour can influence as much as 80% of a customer's purchasing decision. A recent study of the world's top 100 brands (ranked by brand value) determined the colour breakdown of each brand's logo and found the following: 33% use Blue • 29% use Red • 28% use Black or Grey • 13% use Yellow or Gold 95% of brands surveyed use only one or two colours in their logo • 5% use more than two colours 41% use predominantly text only without an associated icon • 9% don't feature a company name in their logo Source: Idealog.co.nz You've been sent this email newsletter either as a valued client, supplier or business partner of Yellow Pencil or because you subscribed online. As a responsible business, we respect your privacy so if you would sooner not receive further monthly updates, please remove your address using the UNSUBSCRIBE button below. (We won't be offended.) Yellow Pencil Limited Unit 6 41 Sir William Pickering Drive, Burnside Christchurch. Ph 03 357 0187 www.yellowpencil.co.nz
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