Dowsons Shoes

Brand is an intangible quality, built over time by concentrating on the core values at the heart of a company and reflecting those values in the products and service that is provided to customers.

Some companies go to extreme lengths to demonstrate what they think their brand does or should stand for - and fail miserably. Others, show a true understanding that brands are built alongside reputations - and no company reflects more pride in their reputation and brand than Dowsons Shoes.

It's a name that has been synonymous with providing good value in quality shoes and footwear for over seventy years.

Dowsons Shoes has a reputation that the company is justifiably proud of and one that has underlined Dowsons business approach since the company was started in Christchurch, by Knox Dowson in 1938.

Throughout seventy of the most turbulent years in New Zealand and global retailing, Dowsons Shoes have remained true to their brand ethic by simply understanding their customers and providing a service and selection that meets their requirements.

Today, with twelve retail locations throughout the country, Dowsons Shoes are working closely with Yellow Pencil to translate and enhance their brand as they meet the challenges of the digital environment.

Click to visit Dowsons website