CEDRA International

Established in New Zealand in 2001, CEDRA International are specialists in regional and global time-critical logistics solutions. This includes everything from hand-carried consignments for time-critical important and/or high-risk fragile items to large bulk freight transportation.

With operational offices based in Christchurch and Auckland, CEDRA International has grown to become a market leader in providing logistical freight management, specialising in time-critical logistical solutions for clinical trials in the medical and biopharmaceutical industry.

CEDRA International has extensive expertise in dealing with express delivery of time-critical medical, pharmaceutical and film items as well as dangerous and hazardous materials within the guidelines and protocols set down by the international Basel Convention. 
Over the past decade, CEDRA International has built a service reputation of reliability and expertise which allows customers to navigate with ease and confidence, the intricacies of cross-border legislation, regulations and protocols of international trade and commerce.

CEDRA's decision to upgrade their brand identity was made in order to firmly identify the company within the New Zealand market and define a leadership position for its professional services.

Yellow Pencil's challenge was to modernise the original company identity around their distinctive seahorse icon, chosen originally to communicate the attributes of a unique creature which carries a mystical significance among the Ancient Greeks, Europeans and Asians.

The Ancient Greeks and Romans believed the seahorse was an attribute of the sea god Neptune/Poseidon and as such, the seahorse was considered a symbol of strength and power. The ancient Europeans believed that the seahorse carried the souls of deceased sailors to the underworld - giving them safe passage and protection until they met their soul’s destination. Early Chinese cultures believed that the seahorse was a type of sea dragon, and as such were revered for their power and believed to be symbols of good luck.

The refreshed visual style has been applied to the CEDRA International identity and extended further into a CEDRA Express brand, applied to the company's distinctive front line courier operation.

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