Accounting company steps up for the Christchurch Rebuild
On the 4th October 2011, innovative Christchurch-based accounting company E3 Business Accountants launched a new division of their company called accountants4trades specifically geared towards looking after trade related companies (builders, contractors, all trades and associated service industries) and those who are poised for at least 10 year’s work from the Christchurch rebuild.
Having worked with so many trade-related businesses over the years, E3 recognised specific needs that this particular industry group would respond to and addressed these in both the newly created brand identity and subsequent advertising and presentation approach.
This included recognising that in a predominantly male-'fronted' industry, many of the trades businesses would be small to medium sized family-operations involving both partners, with a strong emphasis on a sustainable lifestyle return for their business. For this reason, Yellow Pencil developed TWO distinct brand identities.
At the same time, E3 developed a key product called the BESTM8 TOOLBOX. In the toolbox are all the products and services that trades people need to have on demand to run a successful, profitable and hopefully low-stress business.
The new venture obviously struck the right chord with the target group as the introductory workshop held in the newly opened Westpac Hub business centre in Addington, was a roaring success.
This latest venture is just one of E3 Accountants' innovative initiatives that demonstrate their understanding of the real issues and pressures that businesses face, operating in today's economy.
Naturally, they are highly recommended by Yellow Pencil.
For more information about E3 Business Accountants, visit their website
E3 Business Accountants
That's exactly what Christchurch Accountants, Wood Rivers Hawes found when they undertook a customer satisfaction survey early in 2009. While their fundamental brand was built on trust, professionalism, reliability and service there was no doubt that their basic business "offer" simply didn't match their clients needs. The feedback they received helped to identify, reinforce and reshape a completely new brand focus for the company to meet the changing needs of their customers. The company set about building a whole new business model to raise the bar on the delivery of accounting services - based on providing a fixed price for their accounting work, delivered on a fixed day. With a dynamic new identity created by Yellow Pencil, the company relaunched in September with a brand strategy built on Energy, Enthusiasm and Enterprise - as E3 Business Accountants. |
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