Managing Identity

4. Implementing and Managing Your Identity

For any brand represented in the marketplace, a co-ordinated and uniform identity is essential to establishing awareness and brand loyalty.

With so many options available these days for presentation and representation of your brand, it is crucial that reproduction guidelines and quality controls are put in place to ensure consistency.

Yellow Pencil take the matter of brand reproduction very seriously and it is in this area that clients can take advantage of our entensive technical knowledge and experience in the industry.

Yellow Pencil sharpens brands by maintaining an efficient and effective system of management and control wherever possible and practical over the identity programmes of our brand clients.

BrandSharp™ Identity Guidelines for Reproduction

Brand Reproduction Guidelines

Regardless of whether or not your brand identity was originally developed by Yellow Pencil, we undertake to produce a master set of identity guidelines and reproduction material that outline all possible uses of your identity and associated material. These guidelines may cover such applications as signage, uniforms, stationery and vehicles depending on the requirements of the brand. Specifications for colour and support typography are also produced, along with file formats applicable to a wide variety of digital platforms.

File Storage and Data Transfer

Brand reproduction guidelines and files can then be released as required to clients and suppliers ensuring consistent reproduction, everytime. For clients with a heavy demand on access to brand material and files, Yellow Pencil can set up a secure storage area on our purpose -built website, allowing direct password-coded access to all necessary brand reproduction material. As the cost to clients of supplying file material and guidelines to suppliers can soon mount up, we recommend this option for clients who expect a large volume of brand material requests.

Legal Safeguards

The protection of your identity through physical safeguards extends to protection through legal safeguards. Yellow Pencil recommends that clients safeguard their intellectual brand property through all legal safeguards possible and practical and can facilitate and work alongside patent and copyright attorneys to ensure maximum protection.