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The ANZ Championship burst onto the sports scene in 2008 as the first semi-professional netball competition in Australasia, pitting five elite Australian and five New Zealand  netball teams against each other in a head-to-head series to determine the best of the best.

Netball has the highest participation rate of any women's sport in both countries with Australia and New Zealand having dominated the international history of netball.

Sport connects with the public on a level like nothing else, driven by the passion and loyalty engendered by a team's brand culture.

At the beginning of the competition New Zealand's southern most team, the Southern Steel turned to Yellow Pencil to help build a strong brand identity and culture which would lead the way into each season by engaging with the team's loyal fan base.

As the competition has evolved we have worked side-by-side with the Steel's own Marketing and Communication team to develop key strategies and brand messages, strengthening that culture within the team and extending it to sponsors and fans.

Yellow Pencil is a sponsor of the team. We proudly Stand Behind the Steel.



Client: Ascot Park Hotel Southern Steel 

Location: Southern Region, New Zealand



Southern Steel brand identity - designed by Yellow Pencil


• Blackwell Motors • E Hayes and SonsSouthern Steel

Christchurch Website Design