Yellow Pencil Websharp™

At Yellow Pencil, we truly believe that the only real way to ensure a total integration between an organisations Brand strategy and Website strategy is to ensure that the people responsible for one, take an equal responsibility for the other.

Where once, the development of a website was the realm of specialist technicians, today's Content Managed Systems allows websites to be driven by the needs of our clients and their customers rather than the constraints of software. 

An important part of Yellow Pencil's Brand Sharpening approach is to maximise our clients on-line presence through a carefully designed, constructed, continuously managed and optimised website which integrates with their daily marketing and brand activities and also makes maximum use of the on-line medium itself. We call this WEBSHARP™.

Too many websites are built as a showcase for their own technical excellence, filled with content that bears little resemblance to the companys own brand strategy and oblivious to meeting the needs and targetting the expectations of their visitors. 

Yellow Pencil clients understand the important principles of effective brand sharpening and because of this also tend to understand the importance of a well-maintained and integrated website strategy.

While Content Managed Systems (CMS) have allowed clients to keep a greater degree of direct control over their websites, the gap between the creation of marketing initiatives and updating websites to reflect them is often still unacceptable. 

A Yellow Pencil WebSharp™ approach simply allows for the integration of a brand strategy and marketing initiative into the website AS IT HAPPENS. 

It makes perfect sense that the company responsible for developing the brand and implementing the brand strategy through marketing and advertising initiatives, also maintain the website.

Not only does the content of the website require immediate updating to maximise the effect on visitors, but the OPTIMISATION of the site requires constant attention to ensure measurable performance.