Illustration

For some people, digital technology has effectively clouded the issue of "where the creativity comes from". It is often left to the art of the illustrator to reconfirm that creativity resides in the mind of the designer rather than in the hard drive.

Technology allows us a greater realisation of our visions.

Traditional methods remind us of what the vision was in the first place.

At Yellow Pencil ... we use both.

Yellow Pencil Illustration Gallery, Digital Technology and Designer Creativity in Advertising , Yellow Pencil is a team of brand, advertising, marketing and design professionals based in Christchurch, New Zealand servicing a local, national and international client base of large and small companies, organisations and individuals.

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