The Ascot Park Hotel Southern Steel
The ANZ Championship burst onto the sports scene in 2008 as the first semi-professional netball competition in Australasia, pitting ten netball teams against each other in a head-to-head series to determine the best of the best.
Netball has the highest participation rate of any women's sport in both countries with Australia and New Zealand having dominated the international history of netball, between them winning every World Championship title since 1963.
Each of the ten teams - five from Australia and five from New Zealand - have a strong netball heritage, evolving from the teams which contested regional competitions in their respective countries.
Here in New Zealand, the amalgamation of two South Island teams, the Rebels and the hugely successful Sting, resulted in the formation of the Southern Steel to contest the new competition.
To create a dynamic brand identity and promotional collateral worthy of such a formidable sporting powerhouse, the Southern Steel turned to Yellow Pencil - and we were honoured to take up the challenge.
Two successful seasons later and the Ascot Park Hotel Southern Steel achieved a top four position to contest the ANZ Championship Finals Series - supported all the way by a distinctive brand identity and an integrated communication strategy built around the incredible support from the teams loyal fan-base.
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