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"Sharp Thinking is the term I use to describe creative brand thinking from an objective point of view.
There is so much pressure on clients and their brand structure these days that it's often hard to simply step back and see things for what they really are. Many businesses and organisations adopt a reactive approach, creating a situation where their brand is randomly dragged along without structure or purpose.
Others apply so many controls, restrictions and constraints to their brand that it becomes confined and strangled.
I've had over 30 years experience in looking at brands from an objective point of view. The ability to see things the way your customers see it, offers a unique opportunity to take positive control of your brand direction. It's a service that I offer individually to any brand driven business or organisation.
An objective perspective. Fresh ideas. Creative energy. Sharp Thinking.
If you'd like me to look at what YOUR brand can achieve, drop me an email today. "
Nick Hawes
Managing Director • Creative Director • Brand Director
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Here's some Sharp Thinking ... for free !
Facebook is great - and it stops clients !!@#*ing up their websites.
The power of social-networking websites is well documented and should be considered and embraced by many clients. Well managed, Facebook becomes an incredible tool for disseminating information across a wide customer group as well as surveying customer reaction and opinion.
As an added bonus for professional web managers it offers the ideal outlet for clients who are desperate to get their hands "directly" onto their website. Facebook and other social networking sites, allows the perfect environment for those "chatty little social snippets" about the staff picnic, the new staff uniforms and all the other items which clog up a professional, brand-driven company site.
Charity Sponsorship
Aligning your brand to a high profile and worthy charity, is an effective way to support your community while increasing your brand profile and gaining customer loyalty. Remember: it's a BUSINESS decision, so build a plan for your support - and aim to make it a win/win situation for both sides !
Connect with your Clients
Don't waste your time and money with so called newspaper "advertising features" to show your support of a client. Find out if your customer has their own website and expose your brand AND underline your support by advertising on it - creating measurable response by "click-throughs" as well as generating advertising revenue for your client.
Be aware - websites need upgrading like everything else !
Many businesses seem to think that when they build a website, that's pretty much IT. Unfortunately, they don't take into account the evolution of technology OR their business.
The plain fact is that websites need to be upgraded and rebuilt on regular occasions and this should be factored in to your website management strategy.
A small, 2 door hatchback might be a good car and may have suited your needs when you bought it. But now you want to race it or take it up a mountain or tow a caravan - its time to get a bigger one !
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