1. Defining and Understanding Your Brand

Businesses often link their brand with a Mission Statement, believing that the type of service they provide is somehow linked with their fundamental business values.

A Mission Statement simply defines an intention or a business ethic and while there is nothing wrong in creating one, nothing could be further from the true sense of your brand. While a Mission Statement represents who you want to BE, your brand represents who you actually ARE.

Your brand typifies the nature of your business personality and character - the value of your organisation.

It is far more likely to be built on emotions like pride and passion than on words like innovation and integrity. It is the hardest of things to determine, but once established it forms a solid, unshakeable foundation on which to develop your brand communication strategy.

Yellow Pencil works alongside our clients to comfortably discover and fully understand the true nature and value of their brands :

- Where does your brand come from ?
- What does it represent and stand for ?
- What are your brand values and principles ?
- Who plays a part in your brand "make up" ?
- What are the unique points of difference of your brand ?
- How do we protect your brand?  
- How is your brand represented ?
- How do we sharpen your brand ?

Yellow Pencil  runs a brand audit spending time alongside your key managers, staff  and in certain cases customers to establish a defined brand personality and answer to a  fundamental question - What does this brand stand for ?

Individual Brand Consultations and Presentations

While Defining and Understanding your Brand is part of our overall Brand Sharpening business philosophy, it is also the only part of our services that is available as a stand alone service.

Yellow Pencil Managing Director and Creative Director, Nick Hawes, is available for individual brand consultation and presentations to companies, organisations and individuals who are looking for an inspiring, informative and motivational understanding of the brand process.