2. Creating Identity

Identity underlines who you are. It should communicate your uniqueness quickly and effectively.

Lose your identity and you become nobody. Confuse it and you become someone else.

Yellow Pencil has over twenty three years experience in the design and creation of identity programmes that translate brands into visual reality.

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Identity is an important tool in bridging the gap between your brand and your customers. It turns your name into a visual trigger, forming a connection in the minds of your customers with the values your brand stands for. It is important therefore, that the implementation of that identity throughout your communication strategy does the same.A well designed and crafted identity amounts to nothing if putting it into practice is haphazard and poorly thought out.

In cases where new or redeveloped identities are required, our designers work alongside the direction of Yellow Pencil Creative Director Nick Hawes, to develop a leading-edge identity programme for your organisation or product.  

Our design team is skilled and experienced in every facet of identity creation from initial concepts through to production, to ensure a result that truly reflects the nature and value of your brand.