Some companies go to extreme lengths to demonstrate what they think their brand does, or should, stand for - and fail miserably.
Others understand that brands are built alongside reputations and they simply go about delivering on their promise every single day.
No company reflects this more than E Hayes and Sons in Invercargill.
E Hayes exemplifies a retailer who has built a business on understanding and responding to the needs of their customers. This is a company where the word 'service' is not used lightly - until it can be backed up by truly delivering on that promise.
E Hayes have remained true to their brand ethic by providing a service and selection unmatched in most modern retail environments.
Across an extensive range of hardware, engineering, homeware, workwear, kitcheware, gifts, automotive and outdoor products E Hayes and their staff command an enviable position in the marketplace.
Their reputation is further enhanced by being 'guardians' of the legacy that is Burt Munro - the legendary New Zealand motorcycling world-speed record holder whose exploits gave rise to the "World's Fastest Indian". Indeed, it is Burt's original 1920 Indian Scout motorcycle which takes pride-of-place in The E Hayes Motorworks Collection - an extensive range of classic and vintage motorcycles, automobiles and engines proudly displayed instore and admired around the world.
Today E Hayes and Sons are working closely with Yellow Pencil to translate, enhance and elevate this legacy and their own brand, as the company meets the competitive challenges of the digital environment.
We could not be prouder that they chose us.
Client: E Hayes and Sons
Location: Invercargill, New Zealand